Robin Good

“La curación de contenido... permite a las marcas crear un entorno al que la gente recurre continuamente como fuente de conocimiento sobre un tema o asunto en particular. De este modo, las marcas se posicionan como una autoridad, pero aún más importante, como una autoridad imparcial, al no limitarse a perfilar su propio contenido o puntos de vista.... See more

"Ideas that spread—whether firing neurons, viral memes, or galaxy formation—exist at the threshold between order and disorder. Too stable, nothing propagates. Too chaotic, nothing coheres.

The pattern: small perturbations occasionally cascade into massive reorganizations (power law distribution).

For thought leadership, this means:

Your idea needs... See more

But what I began to notice, through all of it, was that something felt increasingly off. Not just in my own experience, but in the culture surrounding it. What once felt full of possibility had started to feel constricted. The language of freedom was still there, but beneath it was a kind of pressure that didn’t feel creative at all.

There’s a... See more

‘Scene Cool’ values high quality over high sales, fellow tastemakers over mass-market followers, and specific geographical context over post-geographic audiences. While ‘Internet Cool’ chases clout and virality across global digital networks.

The ‘Scene Cool’ practices a studied absence from digital performance. Their power derives from what they... See more

Curation has historically emerged at moments when institutions failed to provide coherence. Salons rose when the Church and monarchy lost epistemic control; DJs rose when record labels could no longer define taste; curators rise today because algorithms are riddled with decision fatigue, influencers are intrinsic to their own needs, and the... See more

Your original thinking is your moat.

People don’t follow writers for information (they can get that anywhere). They follow writers for interpretation .

helping readers discover work they’ll actually subscribe to.