Robin Good

The purpose of your life is to discover the purpose of your life.

We have lost our ability to navigate by the stars, to identify edible plants in the wild, or to craft tools from raw materials. Yet among all these diminished aptitudes, one stands out as uniquely disastrous in its disappearance: our capacity for deep, sustained attention. This cognitive faculty, once the cornerstone of human achievement and... See more

The path to becoming future proof comes down to shifting from consumer to creator. When you solve your own problems, publish the solutions in the global town square, and help an audience of like-minded people, even if that audience is a "tiny" 1,000 true fans, I find it hard to believe you won't find the power in you to create a good life. At that... See more

To understand is to enter into a relationship with people, with things, with ideas. AI can imitate the language of relationships, but it stands outside of them. Our task is to keep knowledge alive by remaining in conversation with the world that gives it meaning.

So forget the funnel for a moment.

Forget the persona, the pixel, the platform.

Ask yourself instead:

“Who already trusts us — and why?”

“Who doesn’t — and what did we do to lose it?”

In this new era, founders—of every kind—must become tastemakers, and venture capitalists the arbiters of taste. Because in a world where

anyone can create anything

, taste is what matters.

We don’t think *about* writing; we think *through* writing.

In the age of infinite information, the competitive advantage isn't knowledge—it's wisdom. Not those who know the most, but those who can discern what matters. Not processing power, but purpose. Those who can extract meaning, connect dots across domains, and make wise decisions despite uncertainty are more likely to thrive.