Robin Good

I think of taste like a radar. As you move through the world, your radar scans and picks up on what aligns.

The shift isn’t just about the aesthetic, it’s structural. As loneliness become endemic and public life becomes performative, people seek spaces with intention, coherence, and shared values. Curators, whether they’re running book clubs, shaping playlists, hosting salons, or steering micro-communities, they are steeping into a vacuum left by... See more

Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat: trust .

While it’s probably one of the corniest things I’ll ever write in this column, I’ve come to believe that developing taste is not so unlike going to therapy; it’s an inefficient, time-consuming process that mostly entails looking inward and identifying whatever already moves you. It’s the product of devouring ideas, images and pieces of culture not... See more

Cross-domain patterns for thought leader distribution:

1. Epidemiology: Ideas spread through super-spreaders—focus on 50 key relationships, not 50,000 followers

2. Mycorrhizal networks: Trees share nutrients underground; build invisible "root systems" through back-channels (group chats, private Slacks)

3. Luxury branding: Scarcity creates demand—limit... See more