Rinkesh Gorasia
@rinkesh
Rinkesh Gorasia
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreTeaching for People Who Prefer Not to Teach
A collection of unconventional teaching methods and exercises for educators and students, promoting collaborative learning, self-discovery, and the exploration of art, while challenging traditional educational norms.
arena-attachments.s3.amazonaws.com“Raise your words, not voice. It is rain that grows flowers, not thunder.” - Rumi
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rob Fitzpatrick • 3 highlights
amazon.com
We put such pressure on ourselves to know exactly who we are and what we want in every moment; it’s okay for some things to be fuzzy. People who identify with having “so many issues” are often just people who don’t have immediate or perfect closure on the ever-evolving experience of being human.
Katherine Morgan Schafler • The Perfectionist's Guide to Losing Control
Can we re-frame this in terms of the customer’s problem?
What’s the soonest we could get this done?
What would you need to get this done tomorrow instead of next week?
What would we need to do to get twice as many customers? Ten times as many customers?
How does this relate to our goal? Is this the most important thing we can do for our goal?
What’s mos
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
There’s a tremendous friction that arises when you don’t allow yourself to do what you really want to do with your life. You make a lot of halfway decisions to negotiate your competing priorities: what you want, and what you want to want.
