Reuben Lewis

Trey tells a story that maps this perfectly. He spent decades playing through a rig he built in 1986, shaping the sound fans know as him and his band, Phish. In 2016 he went on a wild tone optimization pilgrimage, testing every permutation he could find in search of something sharper. But all that experimenting only pushed him deeper into wanting... See more

My dad’s an incredibly gifted mechanical engineer - and he’s always been obsessed with studying the reliability of different cars. Wife and I thinking about getting an SUV, and I asked his opinion on Land Rovers: https://t.co/cdcsNz1Qkr

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more