Content marketing

When it’s producing text, AI pulls everything toward the statistical center. Sometimes the center is exactly where you want to be. But sometimes the edges are where the interesting stuff lives.

When everyone has access to the same polishing tool, we risk a kind of digital invisibility—millions of pieces of content, all professionally adequate, none memorable.

The tweet, the article, the video were never the point. They’re just portals. What matters is what they convene, which is the conversation, the ritual, the shared experience. That’s where the value is. That’s where the business is. Media thrives when it’s built as infrastructure for belonging, not just assets to monetize. Until the industry stops... See more