Content marketing
My contribution to beehiiv’s state of newsletters report. The newsletters that achieve product-audience fit will become multimodal and do many of the same things regular media companies do. The… |...
linkedin.com
Surprise as a product; optimisation erodes surprise
The tweet, the article, the video were never the point. They’re just portals. What matters is what they convene, which is the conversation, the ritual, the shared experience. That’s where the value is. That’s where the business is. Media thrives when it’s built as infrastructure for belonging, not just assets to monetize. Until the industry stops... See more
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Beautiful design is now a commodity.
I've spent the last 24 hours with ChatGPT 4o images, and it's clear we've entered a new reality: "Execution is cheap, ideas are everything."
For decades, we were told the opposite. Everyone had ideas. Few could execute them well. The ability to turn a... See more
GREG ISENBERGx.comIn the face of AI that standardizes perfection, human traces—mistakes, smudges, scribbles—will become marks of authenticity and emotion. Imperfection will be a luxury. Uniqueness, a rare privilege.
Marie Dollé • 20 reflections on AI
When it’s producing text, AI pulls everything toward the statistical center. Sometimes the center is exactly where you want to be. But sometimes the edges are where the interesting stuff lives.
Katie Parrott • How to Keep Your Writing Weird in the Age of AI
#marketing #cartoon #marketoon | Tom Fishburne | 62 comments
linkedin.com
As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in... See more
Scott Belsky • Joyspan, Emotional AI Bumpers, Persona Designers, & More Wild Concepts Bound to Become Commonplace Plus Where High-Tech Entertainment Brings Us
