Renee Frojo
@reneefrojo
The most collaborative content strategist & people connector. Storytelling & content systems for founder-led startups & small businesses with a clear purpose.
Renee Frojo
agoodreputation.online
We are all engaged in two projects: living life, and telling stories about it. Our lives as lived are often chaotic, jumbled, aimless. They suggest no obvious purpose. Think of William James’s “blooming, buzzing confusion,” or what Joan Didion called “the shifting phantasmagoria which is our actual experience.” We make this chaos workable, as Didio... See more
Jake Orthwein • Why Frame Problems? — Frame Problems
Opinion | When Your Technical Skills Are Eclipsed, Your Humanity Will Matter More Than Ever
Maria Flynnnytimes.com
“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.”
~ Roger Schank
Jim O'Shaughnessyx.comI’m convinced that storytelling will be the most differentiating business skill of the 21st century.
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
“Bring together things that have not yet been brought together and did not seem predisposed to be so.”
― Robert Bresson, Notes on the Cinematographer
interviewing customers is tremendous for driving reframes, which are crucial shifts in perspective that flip an initial problem on its head.