Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.

Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.

Significance - Owning something c... See more

Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more

Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?

Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more

The contemporary home, in addition to housing the interfaces that enable humans to operate the machine for living in, is increasingly an interface itself, mediating between its inhabitants and the outside world. 

My claim is that luxury goods are gradually becoming a noisier signal of one's position in society. This isn't to say that they don't still confer status — they clearly do. People still buy material items to signal their status. But because they've become a noisier signal over time, people are starting to signal their status with their beliefs and ... See more

Luxury beliefs have, to a large extent, replaced luxury goods.

We are living through a pandemic of selfing — rampant self-celebration that mistakes applause for connection, likes for love. Social media companies are capitalizing on our native need for affirmation, exploiting our compromised immunity to manipulation at every turn: algorithms prioritizing selfies over sunflowers, algorithms amplifying the word I... See more