Andrew Reeves
@reevesy
@reevesy
Obsessions: My Virtual Soulmate
Apparently, a great way to make friends is to tell a funny story about something that happened to you -but be sure to exaggerate. Exaggeration fosters closeness. People love to know that you’re more invested in telling them a good story than you are in accurate reporting.
Small changes go a long way.
Curation is a form of positional scarcity that we get whenever there’s an abundance of choice of something, and the average consumer needs help finding what they’d specifically like
Scarcity makes the product appealing and curation sets it apart