Rajashree Gandhi

take the label seriously to survive

because markets need categories

audiences need shortcuts

you’ll be compressed

named

positioned

and if you resist too early

you vanish

so play along

long enough to be seen

the label is camouflage

not identity

wear it to enter

not to stay

consistency is the price, momentum is the discount

Eckhart Tolle, damn https://t.co/GSPIkwOlEz

moving from theory to practice will cost you status