Rachel Campbell
@rachlcampbll
Art Director & Designer @camp_bll
Rachel Campbell
@rachlcampbll
Art Director & Designer @camp_bll
If value is migrating away from production, then spend time with the tools. Treat AI like a temporary circle of collaborators. Test, iterate, assemble modular workflows - but stay light on attachment. Friend groups evolve. So should your inputs.
https://rachlcampbll.substack.com/
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”