the business of being busy
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkWhen a person aspires to be a brand, they forfeit everything that is truly glorious about being human.
Debbie Millman • WePresent | the Personal Brand Paradox
manufactured meaning
Debbie Millman • WePresent | the Personal Brand Paradox
This style of one-person business is where you quite literally pursue your goals in public (brand), solve your problems as you are pursuing those goals (content), and create a system to help others do the same (product).
Dan Koe • The Art of Focus: Find Meaning, Reinvent Yourself and Create Your Ideal Future
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
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