LL Marketing

In speech, when you say something that doesn't resonate, you can add sentences to further explain your point. Don't do that in writing. If your sentence doesn’t resonate, you go back and rewrite it.

Writing is a process of deliberate thought curation—where each sentence can justify its inclusion in your final draft.

Choose your platforms based on resource, not FOMO

Running one platform well is where momentum builds. When writing strategies, I often found myself advising brands to do less, and do it properly . It's truly better to nail Instagram and have a holding page on TikTok than to half-heartedly show up everywhere.

A few rules of thumb for incorporating feedback from your target audience:

• If you agree with it, implement it.


• If 3 out of 10 people have the same feedback and you’re ambivalent about it, I'd incorporate it if it’s just a quick change.


• If 4 or more out of 10 have the same feedback and you disagree with it, you are wrong. Check your assumptions and yo

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Getting feedback is the most efficient way to improve your writing. This is not optional. Giving feedback is as important: giving it to others forces you to internalize the learnings from this handbook.

Notice how vividness isn't just detail. It's detail that resonates. It's the articulation of the rarely articulated nuances of life—in a way that makes you remark, "Ahh, that’s how I'd put words to that feeling."

My favorite writing trick is to only write my introduction then ask friends who represent my audience this question:

"After reading only this intro, what are the most interesting ideas I could possibly cover in the rest of the post?"

I pick and choose the responses that resonate with me. This is how I de-risk my post from lacking novelty: Am I headed... See more

Even bad writing can be enjoyable when the author speaks like they would to a lifelong friend. Take this to whatever extreme you're comfortable with.

In authentic voice happens for a few reasons:

• You read a lot of someone else’s writing and absorb their style.


• You project expertise or experience you don't actually have.


• You try to "write smart:" you use words like "plethora" or “myriad.” If you don’t use those words in conversation, don't use them in your writing. It's fraudulent voice.

The antidot... See more