Collections

Uncertainty7
Paul Sturrock

Certainty in some aspects of your life makes it easier to hold onto uncertainty in others. In your personal life, perhaps your anchors are a commitmen

Chesky knew the pandemic would be a period of unprecedented uncertainty for the company. So one of the first things he did was create a list of six gu

Meredith got a giant piece of butcher paper and rolled it out over the long boardroom table. One by one she made a list of everything that needed to b

Marketing, Copywriting, Sales9
Paul Sturrock
Quotes33
Paul Sturrock

“If you want to know where your heart is, look to where your mind goes when it wanders.”— Walt Whitman

Loneliness isn’t the physical absence of other people, he said—it’s the sense that you’re not sharing anything that matters with anyone else.

“How vain it is to sit down to write when you have not stood up to live.” ― Henry David Thoreau

There is no tragedy in having to start again, as long as you start again. - Albert Camus

reading1
Paul Sturrock

Almost every writer changes my mind – that is the point of reading.

Videos3
Paul Sturrock
Creativity36
Paul Sturrock

"Just doing something once today, just steering your kayak over the next few inches of water, is the only way you’ll ever become the kind of person wh

Martha said to me, very quietly: “There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because t

"A creative life is a life where you routinely choose the path of curiosity over the path of fear. Not twice or three times, but daily. Systematical

Curiosity25
Paul Sturrock

"A man is the sum of his projects" This has been my motto for the past year. it doesn't matter if you're building rockets to go to mars or buildin

Disney once said, "We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new path

“If you want to know where your heart is, look to where your mind goes when it wanders.”— Walt Whitman

"A creative life is a life where you routinely choose the path of curiosity over the path of fear. Not twice or three times, but daily. Systematical

ai46
Paul Sturrock

Cognitive bandwidth is the capacity to hold a complex problem clearly in mind, direct work intelligently, and stay oriented when the pace of execution

writing17
Paul Sturrock

“Writing is a tool to reach beyond consensus. Write and write and write until you transcend the cliches and step into undiscovered territory”

You can’t write a viral essay that says “it’s complicated and I’m not sure.” But this is the only path to truly novel insight.

Optimism & Resilience4
Paul Sturrock

Bill Burr’s advice will banish anxiety from your life: “You’re gonna be fine. And even if you’re not gonna be fine, isn’t it better to just exist thin

“I guarantee you that at some point everything is going to go south on you. You're going to say this is it, this is how I end. Now you can either acce

After my accident, one lesson arrived with unusual force. When circumstances are genuinely bad, survival does not come from pretending everything is f

Some of you may have heard me talk about the advice I was given: live every day as if it’s your last. I understand the spirit of it, but in practice,

AI School50
Paul Sturrock

Skills vs. Projects You might be wondering—if both skills and projects can be used to give more context to Claude, when should I use each? Think of it

The value of you as a knowledge worker or someone who wants to be a better person is the delta between what an AI can infer and what you carefully cur

LLM Knowledge Bases Something I'm finding very useful recently: using LLMs to build personal knowledge bases for various topics of research interest.

Exploring22
Paul Sturrock

You’d go in looking for one thing and leave with something else entirely. Something you didn’t know existed, let alone wanted, because it was sitting

The question is no longer whether you can produce something. The question is whether you have something that needs producing.

The lane changes.The pool remains.This is the work of Narrative Worth.Recognizing what you actually own.Not the lane where you learned it.But the capa

There is a filmmaker that worked for Pixar that put this beautifully, and he used the metaphor of doing anything difficult, but for your high purposes

Flow10
Paul Sturrock

The ultimate competitive advantage is loving what you do. In the long run, it’s hard to beat someone who loves the game.

“You have the right to work, but never to the fruit of work. You should never engage in action for the sake of reward…Those who are motivated only by

The sixth chapter covers people who have mastered something on such a high level—usually music, the arts, or science—that it’s inside of them. It’s a

The intrinsic founder thinks like a craftsperson; their business is a container for their practice – a vehicle for an ongoing journey of meaning and

Community Management4
Paul Sturrock

The PLAN Framework—Tom Ross Having helped hundreds of community builders over the years, and actively supporting many wonderful 1:1 clients, it became

Robin Dunbar's research on social group sizes tells us that humans maintain relationships in rough layers: about five intimate relationships, fifteen

Action2
Paul Sturrock

“We have no chance of knowing whether we understand something until we test ourselves in some form. If we don’t try to verify our understanding during

The friction between having an idea and seeing it realised used to be enormous. Weeks, months of wrestling something into form. That felt like a limit

Customer discovery1
Paul Sturrock

“The trouble with market research is people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” (David Ogilv

Communication & Presentations2
Paul Sturrock
Motivation1
Paul Sturrock

Your ideal clients have been burned. They’ve bought from multiple experts and coaches, invested with high hopes, and walked away disappointed. They’ve

Reading Queue2
Paul Sturrock

TED’S 24 RULES FOR READINGReading shouldn’t be a goal—instead it ought to be cultivated as a habit.It should be a relaxing and enjoyable habit, someth

Productivity21
Paul Sturrock

Learning to finish is a skill in itself...being able to push through the boring, tedious, difficult (yet necessary) parts to a satisfactory conclusion

My mantra in life has always been to take the first step,” he says.

Here’s what I’ve learned building this (and rebuilding my entire website and building multiple tools) over the past year: you don’t need to know how i

That’s what Structure Setting is about.It’s the middle ground between building a color-coded productivity cathedral and wandering naked through the da

Things I'm not ready to want--yet1
Paul Sturrock

They also made an Eternal Playlist Generator that builds a post-mortem playlist from your listening history.

Intrinsic Businesses2
Paul Sturrock
Play1
Paul Sturrock
Agency21
Paul Sturrock

Everyone thinks AI is the end of thinking. It’s not. It’s the end of thinking for us. The central human skill of the next decade will be agency. Not

Agency is the capacity to act. Gaining agency is gaining the capacity to do something different from the rigid path of events that simply happen to yo

"Just doing something once today, just steering your kayak over the next few inches of water, is the only way you’ll ever become the kind of person wh

Compass & Values5
Paul Sturrock

We call it a belief system because it's more than a collection of values. It's how we see the world and what is missing. Make stuff you use every day

Sublime is an ethos-driven company. Here is what we believe: Intention > Attention The destruction of our attention compromises our ability to make su

Bill Burr’s advice will banish anxiety from your life: “You’re gonna be fine. And even if you’re not gonna be fine, isn’t it better to just exist thin

"Just doing something once today, just steering your kayak over the next few inches of water, is the only way you’ll ever become the kind of person wh

Startups11
Paul Sturrock

Startup is a Craft Building anything different and original is a process of discovery and exploration. Which means that there is no roadmap. The funda

A product studio is a lab for generating and testing ideas, then turning them into businesses.You can think of the studio model as a powerful de-riski

We all know “startups are hard,” but I think we tend to imagine that this difficulty is bounded, contained, modelable, a bit like running a marathon:

Sublime12
Paul Sturrock

Foraging vs Hunting “Forage to find questions to ask. Hunt to find answers” Passive vs. active. Or divergent v. convergent? Serendipitous vs. deliber

With Sublime’s ‘Chat’ function, I’ll export particularly big collections to my LLM to kickstart the sense-making process, or when I feel overwhelmed b

Evolution1
Paul Sturrock

“Life is a process of becoming, a combination of states we have to go through. Where people fail is that they wish to elect a state and remain in it.

Sabbath1
Paul Sturrock
Taste12
Paul Sturrock

AI coding platforms like Cursor, Lovable, and Replit have all cracked the how to build challenge—but none of them address the what to build challenge.

Not long ago, young people were told: “Learn to code.” That’s not working so well now. The first wave of AI is destroying the workaday tech jobs—perha

Politics0
Paul Sturrock
Nomadics2
Paul Sturrock

The Most Welcoming Countries for Digital Nomads

Japan12
Paul Sturrock

Tenzan is in the classic style, with its beautiful outdoor pools and traditional style building (website is all Japanese, so for more details ask at Y

nytimes.com

Stuff1
Paul Sturrock

Psychologically, the notebooks get at the intent of a planner, without the terror. I’ve used the internet’s reigning favorite Japanese planner, the Ho

fitness9
Paul Sturrock

Got a stiff lower back that feels a thousand years old? Lie down for a few minutes and let this simple move melt away tension — right from your bed.

Do these L-sit variations to build chest, shoulders, abs and triceps & core strength. A simple movement you can tune up or down to suit your ability &

Multiple randomised controlled trials have found no meaningful differences between band training and free weights for improving muscle size and streng

The circadian clock is designed to ensure survival. To do this, it needs to anticipate what is going to happen. It doesn’t respond to you waking up; i

PKM1
Paul Sturrock
Capacities1
Paul Sturrock
Decisions1
Paul Sturrock
Business Models4
Paul Sturrock

People will pay for the convenience of not poring through internet sludge all day and having someone clarify what they need to know.”

Building in public:-Creates a narrative that an audience can follow get behind-Builds trust: both internally (at the company) and externally (to an a

1. Be clear on your goalI call this your Build in Public North Star.Too many people find out Building in Public has so many benefits and start posting

LinkedIn-ugh1
Paul Sturrock

LinkedIn is (IMO) still the best distro channel for B2B newsletters. It’s helped me attract 81,000+ subs for Growth Unhinged. My best advice for tapp

Concepts1
Paul Sturrock

There is an old Japanese term that perfectly sums up this surfeit of content: “tsundoku.” It means the piling up of unread books. In the twenty-first

Goals?20
Paul Sturrock

Readwise Notes on Anne-Laure Le Cunff’s 3C "Head, Heart, Hand" model (importance, enjoyment, competence): 1. Simple Models & Questioning for Self-Unde

I'm a big fan of the "GPS Theory" when you miss a turn, your GPS doesn't judge you, it recalculates. No matter how many detours you take, it finds ano

PMF2
Paul Sturrock
Practices7
Paul Sturrock

Charles Darwin, at work on the theory of evolution in his study at Down House, toiled for two 90-minute periods and one one-hour period per day; the m

Vincent Van Gogh on the accumulation of small things: “Great things are not done by impulse, but by a series of small things brought together. The tri

Slack Focus requires slack. For me, the biggest turning point was when I started introducing slack in my calendar, about 6 or 7 years ago. Ever since

Storytelling3
Paul Sturrock

But and therefore are words that signal change. The story was heading in one direction, but now it’s heading in another. We started out zigging, but n

Most of the time, we understand ourselves as a story. Because of the way our brains have evolved, we spend the majority of our lives experiencing ours

Food for thought1
Paul Sturrock

very difficult sometimes to distinguish between "is this a hard thing I'm supposed to work through" or "is it hard because it's the wrong thing and I

website design4
Paul Sturrock
Niche Navigation1
Paul Sturrock
Space Design1
Paul Sturrock
The Future?7
Paul Sturrock

Time it took to reach 100 million users worldwide: Telephone: 75 years Mobile phone: 16 years World Wide Web: 7 years iTunes: 6.5 years Twitter: 5 ye

Jobs: In the future, it won’t be an act of faith. The hard part of what we’re up against now is that people ask you about specifics and you can’t tell

Leisure1
Paul Sturrock
Branding1
Paul Sturrock
pdf?sessionid=bee6ed75-bdbe-4222-9261-e369848ba5cb&trigger_link=m92yqmjifykphvpcozff
Wealth?1
Paul Sturrock
Copy1
Paul Sturrock
Good Questions8
Paul Sturrock

Which of my strongest beliefs are formed on second-hand information vs. first-hand experience? If I could not compare myself to anyone else, how woul

Imagine that you are in the last year in your life, and you get the chance to return to your past—to this very hour—to savor what the old you miss abo

Boulevardiers1
Paul Sturrock
Learning Curves1
Paul Sturrock

MrBeast subscriber growth:  2012: 22 subscribers 2013: 612 subscribers 2014: 1,604 subscribers 2015: 15,429 subscribers 2016: 100,000 subscribers

Travel2
Paul Sturrock

Tarragona is just over an hour by train from Barcelona, and it’s well worth the trip. It offers an authentic Spanish vibe, unlike its tourist-packed n

Earning Secrets52
Paul Sturrock

The idea is that reasoning from first principles is reasoning like a scientist. You take core facts and observations and use them to puzzle together a

But my core work — the stuff that gets me up early in the mornings and keeps me up late at night — happens much before those products are publicly rel

Sublime is an ethos-driven company. Here is what we believe: Intention > Attention The destruction of our attention compromises our ability to make su

ADHD1
Paul Sturrock

The same genes that spell success in a nomadic environment become liabilities in sedentary societies.

Wayfinding4
Paul Sturrock

How Ideas Grow

When scientists study people on their deathbed and how they feel about their lives, they usually find that many of them feel some serious regrets. I t

Wine4
Paul Sturrock

Most poultry and game dishes generally call for a slightly heavier red wine. Burgundian Pinot noir is an obvious choice but Burgundy can be both eye-w

The other type of Beaujolais is the traditionally-fermented one, which has deeper colour, more body and more tannin. Most of the Beaujolais Cru AOPs s

Alternatively, Côtes du Rhône and all its village AOPs such as Rasteau, Cairanne and Plan de Dieu, are medium-bodied wines that mature more quickly an

Breaking the general rule that going south means more body, the Northern Rhône produces red wines that have more body, structure, meatiness and ageing

Building Path9
Paul Sturrock

Step 2: Set the Right ExpectationsA common mistake is driving top-of-funnel growth without ensuring prospects fully understand the value proposition b

It starts with a small group of customers who see your product as a must-have, and from there, you build momentum as you make continuous improvements

LogMeIn had a similar story but with a more pronounced turning point. We didn’t suddenly hit PMF out of nowhere. The breakthrough came when we revampe

It was in Notes in 1964 that Alexander introduced his now-famous idea of form-context-fit. These days, I mostly see it referenced in the phrase produc

Learning Tana6
Paul Sturrock
Substack2
Paul Sturrock

Follow the 10-5-1 Rule for Substack. It’s a simple habit that turns every post into a chance to grow your network and visibility.

Fun1
Paul Sturrock
Adjacent Possible1
Paul Sturrock

The adjacent possible is all those things—ideas, words, songs, molecules, genomes, technologies and so on—that are one step away from what actually ex

Cooking2
Paul Sturrock

What a sauté pan is good for: Unlike a skillet, a sauté pan has tall sides set at a right angle to the base, which makes for a larger surface area for

Bread1
Paul Sturrock
Startup Finance3
Paul Sturrock
Focus1
Paul Sturrock

Before spending a dollar, ask: "Does this directly solve a customer problem that someone will pay for?" If the answer isn't an immediate yes, cut it.

Classics1
Paul Sturrock
Houses1
Paul Sturrock
Metrics1
Paul Sturrock
Segmentation2
Paul Sturrock
Connecting1
Paul Sturrock

The point of marriage is not to create a quick commonality by tearing down all boundaries; on the contrary, a good marriage is one in which each partn

Chew on these3
Paul Sturrock

This isn’t just a philosophical idea. It’s already happening. Take Knack, for example, an AI-driven platform that uses mobile games to measure traits

ClimbWorks - Why5
Paul Sturrock

When we focus excessively on scaling, on profit margins, on hiring, we miss the point of founding—and life, really. Which is to find meaning in our da

I’m not interested in empire or wealth, I’m interested in paying my bills and spending every minute of my time on labor that brings me delight. I may

But it was only a sliver of who I am. The rest? The thinker, the writer ... was left behind. Not because it lacked value. But because I didn’t know wh

Taste1
Paul Sturrock

We are in an age of noise. The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders

ClimbWorks Copy and Positioning7
Paul Sturrock

You don't need to be in tech to have high agency. Yet you'll find most of these people there, as they naturally gravitate toward low-structure, high-i

the work that lights you up.

On the right: what I would prompt to give it more pzazzz. A prompt that reflects my understanding of positioning and psychology. I provide the right

Roadmaps fail because reality isn't linear.Sea charts are better—they account for two dimensions.But true strategic thinking requires navigating in th

Beginner’s mind1
Paul Sturrock

Hey! I think you’ll really enjoy this meditation session with Henry Shukman. Hope you enjoy it! 🧘💛 (There are 12 sessions for free if you create an ac

Intelligence1
Paul Sturrock
Generalists3
Paul Sturrock

We don't live in a world that's kind to generalists. Well, until AI, that is.

The game has shifted, and the winning strategy with it. It’s no longer about understanding specialized details; it’s about grasping the high-level glo

Strategy3
Paul Sturrock

V3 | Systems | Bottlenecks Bottlenecks are the choke points, the narrow parts of the hourglass where everything slows down. They’re the constraints

What do you wish Strategists would do more of?“Find opportunities for action, and not just diagnostics.”“Choices. Most planning presentations open up

Optionality4
Paul Sturrock

Optionality is a means to an end, not the end itself. Our obsession with optionality can backfire.

What if you designed your business for optionality?

Here's a suggested outline for your atomic essay on startup founding as a craft focused on maximizing optionality: ## The Founder's Craft: Navigating

It took me a while to fully realize the value of something my company achieved years ago, and continues to savor today. It’s one of our greatest quiet

Launching (GTM) Path3
Paul Sturrock

Prioritize Earned Channels for Growth Prioritize building owned or earned channels for growth acquisition. Earned channels, like virality, word-of-mo

Step 3: Find a Scalable, Cost-Effective Growth ChannelEven with the right target customers and messaging, you need a repeatable and scalable way to ac

Benchmarks for Cohort RetentionDifferent types of products have different benchmarks for what constitutes product-market fit.For consumer products, a

Surfing Complexity2
Paul Sturrock

We are all agents within a complex adaptive system, and we’re systems ourselves. so we might as well get good at it.

Building blocks come into play at this point. It has been observed that innovation in CAS is mostly a matter of combining well-known components in new

Bootstrapping9
Paul Sturrock

the question of what kind of company you want to build is as urgent and personal as it ever was. People will always struggle with it. The old models o

Bootstrapped businesses have a huge advantage of being customer-focused out of necessity, but at the same time their growth comes from what they pull

The most important question for me is, "How do I want to spend my days?" And the answer is: I want to spend my time thinking, creating, and ideating w

People often feel like they have to move away from obscurity in their new business as quickly as possible. While obscurity can equal less exposure to

Difference1
Paul Sturrock

Car ce qui nous définit, ce ne sont pas nos moyennes, mais nos extrêmes. Nos forces les plus uniques. Nos angles morts. Nos fulgurances.

Books4
Paul Sturrock
Revenue Models1
Paul Sturrock

Step 4: Optimize Your Business ModelIf you’re struggling to make any channel work at scale, it could be that your pricing or trial model is holding yo

Roadmaps5
Paul Sturrock

for the Aspire NatWest presentation. We're talking roadmaps. So think about risk roadmaps. That's just got from the Design Spring guys. But also, okay

The idea behind the now-next-later plan is viewing your traction roadmap using three time horizons that roughly align with the three distinct segments

Once you have achieved product/market fit, it’s time to accelerate through the next steps of the pyramid and then begin scaling your business. Here’s

1. Vision is the foundation of greatness: Define your purpose and values Any organization, in order to survive and achieve success, must have a sound

France2
Paul Sturrock

Description du professionnelCette charmante maison se situe au coeur du village de Cassagnoles,et dispose de 114m2 habitable. Ce bien vous offre la

You do not have to register a car on foreign plates staying in France uninterrupted for no more than one year, as long as you, yourself, are not livin

Artificial Intelligence1
Paul Sturrock

Please help me find conceptually similar highlights to the following text, across different documents (do not include quotes from the same document un

The Whiteboard15
Paul Sturrock

"A man is a success if he gets up in the morning and gets to bed at night, and in between he does what he wants to do" -Bob Dylan

Get a cheap digital tape recorder. Go on a walk with someone you want to teach about your topic of expertise. Spend half an hour explaining, in the mo

Tools3
Paul Sturrock

mymind’s design, while gorgeous, isn’t flexible for you to rearrange. If you want to resize items or drag things around and annotate them, consider a

Just playing with Sublime to see how it is different to other tools I use for PKM. Namely Tana, Craft, Notebook LM, Matter App. Here’s what I like: Co

Sourdough1
Paul Sturrock
Why1
Paul Sturrock

We don't make movies to make money, we make money to make more movies. —Walt Disney

Photography2
Paul Sturrock
Use Cases3
Paul Sturrock

Matter app vs. Sublime? It’s not necessarily one vs the other, it’s about the use case—when is which the right tool? How should they work together. M

How Lex Makes This Process Really Great: When you use Ask Lex's in-line comments, the AI sees both your highlighted text and the full document. This m

If you’re unsure if your sentence is clear, ask the AI to explain your sentence back to you.