Paulina Paucic

Content creates context

K-HOLE and Box1824 captured the new landscape in their breakthrough 2014 report “Youth Mode.” They described an era of “mass indie” where the search for meaning is premised on differentiation and uniqueness, and proposed a solution in “Normcore.” Humorously, nearly everyone mistook Normcore for being about bland fashion choices rather than the grea... See more

In the most cynical version of this new world, culture designers are inculcating types of guy who are profitable. The customer lifetime value of a believer is potentially far greater than a user.