Paulina Paucic
@ppaucic
.mx
Paulina Paucic
Before the internet demanded our attention 24/7, television, radio, and lifestyle magazines had a very specific grip on the zeitgeist, combing youth culture to determine the next craze. Now, gauging cool is a far more democratic endeavor, and the escalating speed of digital culture means that fads can come and go before they even peak. Mediated... See more
Jason Parham • The Age of Everything Culture Is Here
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The Youth Report 2017 delves into progressive Gen-Z behaviors: authenticity, skepticism towards brands, communal creativity, fake optimism, and digital immersive experiences reshaping identity and consumer culture.
LinkGen Z Report
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories.
Toby Shorin • Life After Lifestyle
We live in a time where brands are expected to not just reflect our values but act on them. Trust in business can no longer be based on visual signals of authenticity, only on proof of work.