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When design teams end up with solutions that feel vague or generic, it’s usually because they started with the component instead of the user’s goal.Co

The success bar moves from “can you create?” to “can you make something only YOU could make?”

I will treat you with dignity, perhaps even kindness, but I am in no way interested in you.

Magritte's aim was not to create fantasy for its own sake but to provoke thought by revealing the strangeness all around us. To him, fantasy was about

“If you could live inside the world of any piece of art for a day, which would you choose?”