David Henzell
@phenomenal
On a mission to transform peoples relationships with alcohol for good.
David Henzell
phenomenalsobriety.com
Nuggets
youtu.beI’ve always loved this video - I think regardless of where you are coming from (in terms of sobriety / addiction) this sums it up: I don’t think it can fail to resonate.
I’d love to use this and even have a version with the garden motif.
I quite like the idea of having a “menu” of metaphor related ideas: I don’t want it to come across as corny - but I think the idea offers the possibility for (excuse the pun) “growth”. It also offers scope for colour palettes (and seasonal initiatives).
Growing Beyond Alcohol: The Phenomenal Journey
Have you ever watched a garden come to life?
First, there's that tiny seed - so small you almost doubt it contains life at all. Then with the right care and attention, a tender shoot breaks through, reaching for the sun.
Day by day, it strengthens until one morning, you're greeted by a flourishing garde
... See more
Key Opportunity Areas
Create stigma-free entry points into the program
Demonstrate clear value and showcase results
Offer flexible payment options and satisfaction guarantees
Paint vivid picture of positive alcohol-free life
Provide immediate tools for managing early challenges
Equip with social strategies and scripts
Build in recovery mechanisms for moti
Potential Pain Points
Fear of judgment when seeking help
Uncertainty about program effectiveness
Concern about financial investment
Anxiety about life without alcohol
Early cravings and withdrawal symptoms
Social pressure to drink
Moments of doubt during challenging periods
Uncertainty about maintaining sobriety long-term
Advocacy
Touchpoints:
Testimonial requests
Referral programs
Social sharing
Case study features
Customer Needs:
Ways to help others
Recognition of journey
Meaningful contribution
Key Actions:
Simplify experience sharing
Reward advocacy
Create compelling storytelling options