Pedro Lucca

“When I first started, you would pitch a story, because without a good story, you didn’t really have a film. Later, once sequels started to take off, you pitched a character because a good character could support multiple stories. And now, you pitch a world because a world can support multiple characters and multiple stories across multiple media.”

A major required skill, for example, is a working knowledge of epic storytelling. It’s a common misperception that epics are about the very long adventure-filled journeys of heroes. They’re a lot more than that.

Classic epic storytelling is about how an entire people must grapple with their morals, values, and afflictions, in order to gain a distinc... See more

Narrative works on an emotional level. It takes time and resources to come to fruition, and skill to do it effectively. Its purpose, beyond the specific content, is to drive four things: Attachment, Anticipation, Identification, and Investment. If you create strong narrative content, your chances are good to produce these desired results.Good narra... See more

Great artists don’t study art history to figure out what art to create. Great founders don’t analyze the market to figure out what product to build.