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First things first,the product has to be great.It’s miserable trying to sell or market a product that isn’t useful.
Instead of building a community around a business, a company should strive to create new business models around its community. Why place community bef
Each of us assigns different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly imposs
The appeal of "proven" systems is obvious. In the uncertainty of entrepreneurship, who wouldn't want a reliable roadmap? The promise is seductive: "Fo

I’m indecisive because I fear regret. I avoid the feeling of regret by not choosing at all. The prospect of deciding on one thing and throwing away al
Wise up - Jordan Harbinger When you don’t know what to do in a given situation, oftentimes the best thing you can do is to just do something. Why

Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leani
The lesson for entrepreneurs is clear: if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
I wish there was a KPI for this but weird positioning affects you in all the areas. Like all the metrics might be bad. Your sales might be great but s
To see what no human has seen before, to know what no human has known before, to create as no human has created before, it may be necessary to see as
Feedback is a giftHonest, thoughtful feedback is a gift. While it's fun to think about how other people should change their approach, it's empowering
Philosopher and author Albert Camus on the excuses we allow ourselves to live by: "Those who lack the courage will always find a philosophy to justif
There’s something deeply satisfying about doing a great job, to the best of your ability. No matter whether you’re a solo entrepreneur, or at a hot st
Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s incre
the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibi
do i have good taste? — “we don’t need strategy, we need to get things done”, shreyas doshi kept repeating this mantra until he got to twitter twitter

data can be used as an accountability shield, deflecting responsibility for a judgment call. People are more comfortable making decisions based on har
We believe that being data-informed comes down to internalizing a set of values. These are simple, few, yet exceedingly powerful: Conviction around a
C: If you don’t use data to make decisions.You need to get as much data as you can before making a decision. Be paranoid with data.

Look at how the writers you love are doing things, and then copy them. I’m such a believer in copying. When I was teaching writing, I used to say: “Le
Posting can be fun, entertaining, and even enlightening. But when we want to share a creative act we went deep into the void to create, we owe our wor
Playgrounds over Paths Today's standard design wisdom focuses on the design of linear paths. Sometimes they may branch, but they're ultimately a sequ
“Limit everything to the essential but do not remove the poetry.” — Dieter Rams, quoted in Less and More: The Design Ethos of Dieter Rams
Can we re-frame this in terms of the customer’s problem? What’s the soonest we could get this done? What would you need to get this done tomorrow inst
Lifestyle. This may be the big one. Several clues are starting to emerge that point to parallels between the lifestyles of super agers. Healthy-aging
Distinguish between what’s in your control and what isn’t. If it’s not in your control, put it out of your head. Trying to control outcomes makes you
"Nostalgia is proof that you are living a life worth living. It is a privilege to yearn for your own memories"