If you’re just an API call with a GUI, you probably don’t have much of a moat. But on the other hand, everyone in tech today is wrapping something else at some level. Snap uses Google Cloud for storage, but we don’t call it a ‘thin GCP Wrapper’.
A legal software company might use GCP translation and AWS sentiment analysis just as it used AWS data storage, but it used them to build something that law firms could buy, with a lot of other product around that, and a sales force and understanding of what lawyers needed, and it didn’t worry at all about competition from AWS. And then, as part of that product, it might built its own models with its own data doing things that the hyperscalers did not.