Nick Bennett

How do we resist the pressure to follow established playbooks? How do we embrace the periods of relentless action before results? How can we navigate periods of uncertainty, mystery, and doubt without being irritable?

The fundamental message of marketing must change from "we want your money" to "we share your interests".

The idea that “fortune favors the bold” is not an observation about the nature of divine agency, it is an observation about the interaction of active human agency, luck, and unintended consequences. Fortune appears to favor the bold because the bold are making their own luck by acting in obvious ways in response to obvious imperatives. Failure of

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People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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Best practices are rarely the best — they're mostly just cargo cult common practices.

And as more people adopt them, the more mediocre they become.

The best is usually what most people aren't willing to do.