Natalie Audelo

A brand is not an object. It’s not something you can simply define in words or pictures, put away and take out to reference every so often. A true brand is a living thing—like a person. A fusion of motivations and beliefs, personality and purpose, appearance and actions, that continually defines and reveals itself through every interaction and... See more

“The old world is dying, and the new world struggles to be born: now is the time of monsters.” The critic and novelist Namwali Serpell told me that the quotation appeals to her in this moment, even though Žižek’s translation is slightly unfaithful to the original. The phrase “now is the time of monsters,” Serpell said, “allows us to think about the... See more

There’s such a fine line between owning the ideal, and manipulating it to your own ends....and being eternally disciplined by it.

Nolan sees this particular brand of idiocy not as peripheral noise but as the defining characteristic of contemporary fascism. The weapons of fascism – the masked secret police, the corruption, the crackdowns on civil society – are simply “the emboldened physical manifestations of Getting Yelled at By Dumbasses”. America’s entire power structure,... See more

Being trusted to figure things out is a big motivator: A 2014 Citigroup and LinkedIn survey found that nearly half of employees would give up a 20% raise for greater control over how they work.

Their gospel of optimisation ignores the fundamental question: what’s the point of being 10x more productive if we’re not 10x more fulfilled?