Natalie Audelo

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

What do you consider your greatest achievement so far?

Building a family. Building is a political philosophy – a very noble act. We talk a lot about the virtue of building in Silicon Valley, and for most people, family formation is the deepest and most tangible way in which they’ll experience building something from nothing that outlasts... See more

Here’s the thing when you hang out with writers: We pay attention. We write things down. Much of what I write about are my observations. I always say I don’t have to make things up. I just need to pay attention.

My sense is that what’s at stake here is really rethinking the human as a site of interdependency. And I think, you know, when you walk into the coffee shop ... and you ask for the coffee, or you, indeed, even ask for assistance with the coffee, you’re basically posing the question, do we or do we not live in a world in which we assist each other?... See more

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a... See more

The world can feel very out of control, especially for younger people. And controlling your own body is a coping mechanism. Part of the solution, if there is one, is to educate about this. There's so much out there right now about diet culture, and no one is really talking about beauty culture in the same way.

At the same time, a lot of this would... See more