Natalie Audelo
@natalieaudelo
yes person for all things community, connection, & storytelling
Natalie Audelo
the secret of new york is that it only really works at the extremes
not that the rich or the poor have it easy, but the middle is where the city quietly grinds you down. the rich float above the city, insulated by square footage and silence, moving through private doors. the poor learn how to make the city bend. they split rooms and meals and jump
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There’s a phrase making the rounds online: “The more I heal, the less ambitious I become.” I’ve been wondering if its resonance reveals a quiet fatigue with the constant push for more and a longing for lives that are simpler, quieter, and more self-directed. Not smaller in value, but in volume. To me, that’s not regression. That’s freedom.
In Defense of Thinking Small
The strategist of the future isn’t going to be a deck-maker who hands off to creative. They’re going to be embedded, fluid, multi-faceted – part strategist, part creative, part cultural translator, part systems thinker.
Zoe Scaman • Let It Burn
The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. It requires people who can think and make across disciplines. It requires proximity to the brand itself – to the inner machinery of the business –... See more
Zoe Scaman • Let It Burn
But I’ve been watching this thing slowly collapse for the better part of a decade now, and I think we’ve reached the point where we can stop pretending otherwise. The model is broken. The economics don’t hold. The retainers have shrunk into project work that makes cash flow a nightmare. The holding companies have been merging and acquiring and... See more
Let It Burn
With Sublime, instead of traditional tagging, I’ll curate research by specific questions or theses. Perhaps it’s a provocation, or a question I’m aiming to explore, or a shower thought about the future of culture. But it’s always based on an intention. Something specific I’m personally intrigued by, or niggling problem I’m trying to explore for a... See more