Natalie Audelo

If I had to put the recipe for genius into one sentence, that might be it: to have a disinterested obsession with something that matters.

The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. It requires people who can think and make across disciplines. It requires proximity to the brand itself – to the inner machinery of the business –... See more

The Great Diminishment has several causes. (The internet, social media, apathy, etc., all play a role. I’ve written more about how “everyone is numbing out.”) But a big cause is what I’ll call the “venture capitalization” of culture, where as much cost is squeezed out of every nook and cranny as possible, while prices remain the same or higher. You... See more

Someone has to tell these kids, “wherever you go, you’ll find yourself there, and you have to start to do the work of accepting who you are, as much as you may not like yourself.” The stakes are high.

Out of all the “regulars” I’ve interacted with in all the places I’ve worked, the strongest bonds have always been with the people that made me feel safe to be myself no matter what emotional state I was in.

Their gospel of optimisation ignores the fundamental question: what’s the point of being 10x more productive if we’re not 10x more fulfilled?