Natalie Audelo

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a g... See more

The individual’s ability to cope with uncertainty

Organizations are created, powered, and led by people. To lead organizations well, we train people in disciplines such as marketing, finance, and leadership. But uncertainty presents a special challenge since few of us have received training in how to deal with it. As a result, although we may call ... See more

Here is my definition of imposter syndrome. Imposter syndrome is the persistent, unrealistic, fear-inducing, fucking ridiculous belief that you are supposed to magically eliminate all variables for failure before trying anything new in the presence of others. 

So next time that feeling creeps in, try this HoJo (that’s what we insiders call the place... See more

These women have thoroughly internalized the male gaze, their to-be-looked-at-ness, and arrived at a place of incredible power — as objects. Their struggle, as evidenced by the ample time we spend with those who’ve “retired,” is figuring a sense of self outside of that objecthood.

“Always remember that if you’re working too hard,” he said. “You’re going against the current. Just stop, relax, and go with the flow. Let the water take the lead.”

Now, the GoFundMe and DonorsChoose thing is closely related, but it gets its own throughline. These platforms emerge to seemingly supplement gaps in the public safety net for things like education and health care. But instead, they’re in a kind of enabling feedback loop: instead of your taxes ensuring that kids have desks and cancer patients can ge... See more

“The roots of wars and conflicts – which reached their highest global peak since World War II last year, by the way – lie in inequality as well. But also, in greed. Because what is war, really, if not the ultimate expression of greed, of insatiable hunger for land and resources and power and domination, no matter the cost in human lives?”

People’s personal growth path can often have a more powerful retention effect than the company’s success; people will stay if they feel challenged and valued enough. While often you can’t really control whether a company goes bankrupt or goes public, you CAN create customized growth plans for individuals by putting J Curves in front of them and pro... See more