Natalie Audelo

Again, the idea of manifesting your own ideas of success, your reasons for life, plays a huge role here. It allows ego to be put to the side in favor of accomplishing a common goal, an idea that we can do it differently this time.

It’s helpful to think in terms of: it’s only play. We’re here to play. We’re here to have fun. And to use the feedback of, you know, sometimes failure is the thing you need to know to get to where you’re going. So if you try to solve a problem 10 ways and they all fail, you can either decide I’m a failure or you can decide, okay, I’m now 10 method

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In practice, consistency is about being adaptable. Don't have much time? Scale it down. Don't have much energy? Do the easy version. Find different ways to show up depending on the circumstances. Let your habits change shape to meet the demands of the day.

Adaptability is the way of consistency.

This isn't about bad strategists or failed campaigns. This is systemic. The entire apparatus of

commercial strategy - how we think, how we work, what we optimise for - was built for a world that no

longer exists.We're practicing 20th-century strategy in a 21st-century reality. Using industrial logic to

navigate post-industrial complexity. Applying fra... See more

I don’t have any answers because I don’t think there are any. But I’m fond of Margaret Wheatley’s framing of creating “islands of sanity,” which a kind reader reminded me of in the lovely comments of my last post. These islands are crucially not places of retreat, but rather of contribution — hyperlocal, small in scale, yet deeply meaningful. To re... See more