Natalie Audelo

I believe that new ideas are born from demand. They are born from the courage and patience required to sit in the uncomfortable void of Not This while humbly waiting for an answer.

growing around the grief

Poet and art critic Charles Baudelaire explains how great ideas arise:

"Inspiration is merely the reward for working every day."

Source: Curiosites Esthetiques (1868)

Attention – the ultimate currency of our time. Our screens gobble it up, promising connection but delivering distraction. What looks like hyperconnectivity masks a deeper disconnect from the tangible world around us. And so, what we lose is a sense of being part of something real, a place and community that hold meaning.

The path forward runs throug... See more

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the compe... See more

It’s not that there’s some metaphysical concept of beauty that rules the world — beauty is a human experience. It’s something that has to do with how humans react to the world and perceive the world. And it’s notoriously thought to be subjective, but it’s not entirely subjective. There’s a very rich history of art objects and music and what people ... See more