Natalie Audelo

Why do we always remember our childhood friends? Why do so many people look back on college with fondness? Why are so many married couples nostalgic for those hardscrabble early years, with the crappy jobs and tiny apartment and borrowed baby clothes? It’s because, while those environments were materially constrained (we had fewer choices), they yi... See more

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a g... See more

To be a good delegator, first you have to be a systems thinker . Systems thinking consists of understanding how events, behaviors, tasks, problems etc. relate and how they can prevail and sustain over time.

What do you consider your greatest achievement so far?

Building a family. Building is a political philosophy – a very noble act. We talk a lot about the virtue of building in Silicon Valley, and for most people, family formation is the deepest and most tangible way in which they’ll experience building something from nothing that outlasts themselves... See more

Peter Drucker said that “making money for a company is like oxygen for a person; if you don’t have enough of it you’re out of the game.” In other words, profitability is a performance requirement for all businesses, but it is not a purpose. Extending Drucker’s metaphor, companies who take profit as their purpose are like people who think life is ab

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“It’s the Italian tradition of dining as a discussion,” the German author Hans von Trotha commented over dessert. At Santa Maddalena, unhurried meals, served with Monti’s century of stories and the camaraderie of table-side banter, break up the workday. The retreat functions like a sleepaway camp for great writers, its ritual group meals and hoursl... See more

I don’t have any answers because I don’t think there are any. But I’m fond of Margaret Wheatley’s framing of creating “islands of sanity,” which a kind reader reminded me of in the lovely comments of my last post. These islands are crucially not places of retreat, but rather of contribution — hyperlocal, small in scale, yet deeply meaningful. To re... See more

Honey, I really don’t care what you have to do in order to return to a feeling of love. In your scariest moments, you have my permission to find me however you need to find me. And if “finding love” means scarfing down a box of cereal on a scary night alone in a hotel room in a foreign country, then you better believe that I was inside that box of

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