Natalie Audelo

I’ve come to realize: being a generalist isn’t something we choose. It’s something inherently in our nature — it’s how we see the world. We can think of this approach as a ‘cognitive preference’.

My being an artist is not a question of being able to make artwork. It is a question of my willingness to make something imperfect, or ugly, and how much resilience I have to face that reality repeatedly.

Exploring the internet together should be like exploring a vast old library with your friends. Wandering down different shelves, skimming the pages that catch your eye, and occasionally one of you hollers in a whispering voice, "come check this out!"

The idea of research as leisure activity has stayed with me because it seems to describe a kind of intellectual inquiry that comes from idiosyncratic passion and interest. It’s not about the formal credentials. It’s fundamentally about play.

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a g... See more

People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as a person.

“And I get it, sometimes I say, ‘What’s the white tee I should buy?’ instead of, ‘This is what I want to spend and here’s what looks good on me.’ Same with ingredients — ‘Here’s what tastes good to me, f**k what anyone else recom... See more

“How do you do a good job as a leader when you have to sell a decision you don’t agree with?” Part of what we’ve talked about is how to get to a place personally where you can disagree and commit. For me, it usually requires asking for space to discuss something until I understand. I may not agree but I need to understand why we’re making the decis... See more