Natalie Audelo

The Great Diminishment has several causes. (The internet, social media, apathy, etc., all play a role. I’ve written more about how “everyone is numbing out.”) But a big cause is what I’ll call the “venture capitalization” of culture, where as much cost is squeezed out of every nook and cranny as possible, while prices remain the same or higher. You... See more

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a g... See more

and that’s the thing. overthinkers don’t need less thought. we need better systems for handling what we feel. we need routines that don’t just regulate us in crisis, but keep us clear enough to avoid crisis in the first place. we need rituals that return us to ourselves — not because we’re broken, but because our brains are busy places and our hear... See more

Perhaps confidence isn’t something to be built; it's right under the surface when that heavy bulk of needing to be someone is lifted. Embracing being no one helped me feel authentic and confident, which, in my opinion, is way cooler than any expensive-looking sweater.

There’s such a fine line between owning the ideal, and manipulating it to your own ends....and being eternally disciplined by it.

We have the agency to demand better, and by doing so can begin to form a real sense of taste. Not just in a performative “I’m better than others” sense, but because crafting it can bring you personal fulfillment not defined by others, or marketing teams, or trends. By consuming more consciously and with intention , by prioritizing quality over quan... See more