Natalie Audelo

A bunch of studies show that when we witness acts of kindness and pro-social cooperation by others we experience something called “moral elevation” - we are lifted into optimism and altruism and feel inclined to spread kindness onwards. I referred to the way awe works to connect us into our humanity a few chapters back. A global study showed that 9... See more

Compliments are an other-oriented token that don’t demand a response from the person they are directed to. They also don’t usually require the receiver to reveal anything — the compliment affirms that what they chose to reveal has been seen and noted.

I might have approached the librarian with something along the lines of, “I love your dress. I had ... See more

Brands see a store with a cafe get popular and impersonate their bastardized idea of the formula they saw work for someone else, again choosing to ignore any context as to why it may have worked.

“beauty is supposed to serve power’s interests.”

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.

There’s a tremendous sense of inner peace that can be had by simply seeing things as they truly are

Leading from good to great does not mean coming up with the answers and then motivating everyone to follow your messianic vision. It means having the humility to grasp the fact that you do not yet understand enough to have the answers and then to ask the questions that will lead to the best possible insights.