Natalie Audelo

So what we see is that self-actualization is a flywheel: you become self-actualized by seeing reality clearly so you can design a life that fits you, and you become better at seeing reality by engaging with it head-on.

Desire Infrastructure

I'm playing on the term "desire paths" here, the paths that show up where people actually want to walk, not just where the planners of sidewalks and roads want them to walk.

Today’s cult of convenience fails to acknowledge that difficulty is a constitutive feature of human experience. Convenience is all destination and no journey. But climbing a mountain is different from taking the tram to the top, even if you end up at the same place. We are becoming people who care mainly or only about outcomes. We ar

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Quality is so rare generally that people are often surprised by it.

Quality rarely happens as an accident, it usually means someone is willing to go further building something that necessarily. At least, someone has to be motivated and allowed to do it, not forced to solely focus on some measurements.

Quality, brand and culture are some of those inta... See more

I’ve learned that if I think about this problem on a daily basis— what positive impact can I have here and now on this day? —I start making better decisions. I begin doing better things. Even the smallest matters of daily life provide an opportunity for this. That’s reassuring—because those are constantly at hand and don’t require changing the whol... See more