Natalie Audelo

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.

People say ‘be yourself’ because they want you to resist the impulse to conform to what others want you to be. But you can’t be yourself if you don’t learn who are, and you can’t learn who you are unless you think about it.

However in this world of permissionless identity we can (and must!) manufacture stability - especially as we move through transition times. This is especially important for freelancers, indie consultants and free agents who are completely untethered from the old world of gatekeepers and permission.

One way to create narrative stability is through cr... See more

Morrison’s novels are all motivated by an idea: some complex knotty inquiry that she could work through in the space of a novel. As Morrison described it, the idea for Beloved began when she read a newspaper article about Margaret Garner—a 19th-century woman who fled slavery with her children. Facing capture, Garner killed one of her children and t... See more

Leading from good to great does not mean coming up with the answers and then motivating everyone to follow your messianic vision. It means having the humility to grasp the fact that you do not yet understand enough to have the answers and then to ask the questions that will lead to the best possible insights.

There are no certainties in life, in pregnancy, in parenting, or in advice columns, dear Mama-To-Be. There’s seldom a way to know which direction, which choice, which yes or which no will be the right one, but there’s always a way to do the best you can with generosity and loving kindness. And more than anything, that’s what I hope you and your par... See more

These folks are the guardians of the party’s communal energy. Their charisma is mature and thoughtful, not narcissistic. They can subtly refine and recalibrate social dynamics by introducing strangers, tweaking the lights, or suggesting the next activity—all without stealing focus from the moment itself. They’re observant, present, and able to reco... See more

I love tomatoes a little more than I used to because of a poem my best friend wrote. I paint landscapes because that’s what my grandpa on my dad’s side used to paint before arthritis froze his fingers. I love the color blue a little more than I used to because it’s my other best friend’s middle name. I love the spring because my grandpa on my mom’s... See more