Natalie Audelo

"If you already live a comfortable life, then choosing to make more money but live a worse daily life is a bad trade.

And yet, we talk ourselves into it all the time. We take promotions that pay more, but swallow our free time. We already have a successful business, but we break ourselves trying to make it even more successful.

Too much focus on we... See more

It’s an entrepreneurial trope, and a tired one, to believe that I should maximize every aspect of launching . Most everybody who's been in my shoes heralds events as the best way to get people in the door, which is another way of saying that events are the best way to make money. Money is important, sure, but I’ve generally found it to be a shitty ... See more

When a manager assigns a team a difficult but achievable job, the moderate stress of the task releases neurochemicals, including oxytocin and adrenocorticotropin, that intensify people’s focus and strengthen social connections. When team members need to work together to reach a goal, brain activity coordinates their behaviors efficiently. But this ... See more

Years may pass before you feel like you’re onto something, and this process will likely involve plugging your ears to the siren song of trends until you realize you actually have the same sensibility you had as a kid, it’s just grown up now. I like the word sensibility, I’ve started using it instead of taste when I’m trying to tap into something de... See more