Natalie Audelo

Companionship content is the most durable in its closeness to human experience, to being around people . When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.

All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you're sitting around trying to dream up a great idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push... See more

Compliments are an other-oriented token that don’t demand a response from the person they are directed to. They also don’t usually require the receiver to reveal anything — the compliment affirms that what they chose to reveal has been seen and noted.

I might have approached the librarian with something along the lines of, “I love your dress. I had ... See more

Squads will be as important as companies in the years to come. And as the micro-structure of our social and economic fabric changes, strong vibes and sustainability will become the new metric of success. Squads don't need to scale. They can just spread the big squad energy.

Why would rational and intelligent people want to contort their lives like a hyper-kinetic yoga instructor jacked up on an all-day energy drink?

Surely, it has something to do with our obsession with doing, over just being, and the endless pursuit of excitement, which we mistake for happiness. Add to this our collective fear that we will run out of... See more

Morrison’s novels are all motivated by an idea: some complex knotty inquiry that she could work through in the space of a novel. As Morrison described it, the idea for Beloved began when she read a newspaper article about Margaret Garner—a 19th-century woman who fled slavery with her children. Facing capture, Garner killed one of her children and t... See more