Companionship Content is King

Companionship content is the most durable in its closeness to human experience, to being around people . When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.

Companionship content isn’t consumed just for information or entertainment, but as a proxy for having company around, a way to mitigate the awareness of lacking it, or to make an otherwise dull task enjoyable — with a companion.