nakshi shah
@nakshi2802
nakshi shah
@nakshi2802

nostalgia, capitalism and aesthetics in china.
The "aesthetics of economic upturn" refers to a nostalgic movement on Chinese social media that celebrates the visual and cultural style of China's millennial-era economic reform period. Unlike similar Western trends that focus on wealth displays, this Chinese version is more about middle-class aspiration and optimism.
The article suggests this nostalgia emerges because:
Current aesthetics are more class-conscious and restrictive
Economic conditions are tougher for young people
There's less genuine diversity in expression
People miss a time when differences were celebrated rather than standardized
Essentially, it's a longing for an era when China felt like it was opening up to infinite possibilities, before aesthetic choices became markers of social class and economic anxiety set in.
is it the same for other cultures?