Morgane
@morgane.d
Morgane
@morgane.d
When you’re working, there’s so much self-loathing. Everyone feels like their stuff is awful. When I was at CalArts I was studying painting—I’m a terrible painter—but I remember there’s a stage of a painting that just looks like a mess and then all of a sudden it becomes a painting. Movies are like that too. Magically it starts to take shape. Now I
... See moreYour strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right
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A brand is also far more than the name, logo, symbol or trademark that highlights its origin; it is imbued with a set of unique values that defines its character and works as an unwritten contract, promising to deliver satisfaction by providing consistent quality each time it is bought, used or experienced.