Morgane
@morgane.d
Morgane
@morgane.d
Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right
... See moreA brand is also far more than the name, logo, symbol or trademark that highlights its origin; it is imbued with a set of unique values that defines its character and works as an unwritten contract, promising to deliver satisfaction by providing consistent quality each time it is bought, used or experienced.
When you’re working, there’s so much self-loathing. Everyone feels like their stuff is awful. When I was at CalArts I was studying painting—I’m a terrible painter—but I remember there’s a stage of a painting that just looks like a mess and then all of a sudden it becomes a painting. Movies are like that too. Magically it starts to take shape. Now I
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