Mike Monroe

Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)

Since the beginning of time, the answer to “What do you do?” could be answered with one word.

Finance. Sales. Education.

But today, most jobs exist in liminal spaces:  Kind of like this but also not quite that.

It may have been fair to think that any explanation longer than a one-word, universally understood, job title was just an attempt to l

... See more

Something that @jessepollak introduced to the @base team is "work zones," inspired by heart rate zones. It's been insanely helpful to clearly align the team, and balance the intensity of our work culture and sprints with important rest and recharge. As the year wraps up, the Base core team is going beyond Zone 3. LFB💪

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.