Mike Monroe
@monroe
Mike Monroe
@monroe
meaningful identity, belonging, and purpose found in materialism (I am what I have), consumerism (I am meant to acquire), perfectionism (I am what I do), rationalism (I am the final word), stoicism (I am unaffected by you), romanticism (I am my emotions), hedonism (I am my greatest pleasure), or postmodernism (I am what I say I am).
When your thoughts become your identity that is called ego. Ego is a case of mistaken identity. You believe that the illusory thoughts that come and go are your true self. Your true self is the dimension of you that does not come and go.
Our identity, then, is not, after all, something we can bestow on ourselves. We cannot discover or create an identity in isolation, merely through some kind of internal monologue. Rather, it is negotiated through dialogue with the moral values and beliefs of some community. We find ourselves in and through others. “We never get to the bottom of our
... See moreThe essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation, b
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