Design
Which of my strongest beliefs are formed on second-hand information vs. first-hand experience?
If I could not compare myself to anyone else, how would I define a good life?
Whose views do I criticize that I would actually agree with if I lived in their shoes?
Who do I envy that is actually less happy than I am?
Looking back, am I any good at... See more
If I could not compare myself to anyone else, how would I define a good life?
Whose views do I criticize that I would actually agree with if I lived in their shoes?
Who do I envy that is actually less happy than I am?
Looking back, am I any good at... See more
Morgan Housel • A Few Questions
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
I've tried it all — walks, deadlines, formulas, fasting, thieving, reading old ads, sprinting through the park, cafes with no wi-fi, foyers with Coca-Cola. Here's the only thing I've worked out.
Big ideas are less about creativity and more about conviction.
In fact, I think your conviction in an idea is more important than the idea itself. You have
... See more
Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.