Molly

There is an observation that has stayed with me. People no longer want the thing. They want the signalling mechanism around the thing. This applies to

Sad Desk Salad Office workers in America, especially of the millennial variety, know this well. Encapsulated in these lunchtime bowls of slop is every

I launched a fake deodorant brand to see if AI would notice.3 weeks later it was outranking a brand with clinical trials. All it took was a cheap doma

Two decades later, in a feed full of AI-generated sludge, a genuine, personal message stands out even more than it did then.

Yep, this goes for just about everyone. The CEO of that hot shot new company that everyone loves? He’s probably never run a company before. That direc