Molly

I spent the better part of the weekend watching Black Friday hauls on TikTok, and while Bloomberg reported that shoppers across the country were “underwhelmed and unimpressed,” the young people on my social media feed looked anything but.

TikTok’s “it’s very important” trend has exploded over the last few weeks. Girls are reflecting on seemingly small decisions that turned out to be life-changing using the prompt: “In your 20s, there will be a [insert person, place, thing]. It is very important that you [say yes, go, etc.]. It’s set to a “Piano Man” x “Silver Springs” mashup that... See more

The trend combines two of Gen Z’s favorite things: nostalgia and self-mythologizing!

Reality is collapsing. Institutional trust is extinct. And authenticity is performative. The line between fact and fantasy continues to blur. But when reality is this negotiable, the soil for preferred futures is fertile. If reality is so malleable, then so be it. What’s the future you want to see? You can just do things.

And yes, your skills might need to evolve. The strategist of the future isn’t going to be a deck-maker who hands off to creative. They’re going to be embedded, fluid, multi-faceted – part strategist, part creative, part cultural translator, part systems thinker. The old silos are breaking down because the work demands it. But that’s not a threat.... See more

teph :)

Nov 3

“having a boyfriend is embarrassing now” has the same energy as “the kardashians made skinny go out of style” in that neither is true if you go outside

I try to work on projects shoulder to shoulder with people rather than treat clients like an audience member. Together, we deliver something to the audience.

n fact, AI means we’re just gonna recycle the same 10 celebs for the rest of eternity. Marilyn, Elvis, James Dean, Jimi – archetypes on an endless loop now. It’ll be endless variations on that “Fred Astaire dances with a vacuum” commercial. It all makes Andy Warhol seem even more prophetic.