Molly
@mollyjbarth
Molly
Still, the algorithm continued to be wonky through the week, and I began to wonder what culture might look like without TikTok. Whether you spend time on the app or not, much of the content you consume, the headlines you read, the trends you see, and even the things you buy are because of TikTok. Of course, “the zeitgeist” existed long before... See more
Normie Stores and NoHo Teens
A boarded-up house in Plainfield, Illinois, caused a stir on TikTok when its porch lights appeared to be blinking in a distress signal pattern, sparking concern and prompting police visits. However, it turned out that the lights were just malfunctioning solar-powered units, and the house was unoccupied, leading the family to auction off the lights... See more
bad bunny sweeps
social media makes things into things they aren’t
TikTokers go viral eating every food in the world, but just in one city (Dexerto)
Two TikTokers in New York City are going viral for attempting to eat every cuisine in the world without leaving the city, gaining over 500,000 followers and 10 million views. With a plan to upload one video a week, it will take them nearly four years to complete their... See more
Two TikTokers in New York City are going viral for attempting to eat every cuisine in the world without leaving the city, gaining over 500,000 followers and 10 million views. With a plan to upload one video a week, it will take them nearly four years to complete their... See more
bad bunny sweeps
Reading about do we need to get off social media or do we need to learn healthier habits of how to use it. I think that applies to us all - social media will always be there, it will always impact our daily lives and imprint upon the real world.
But not always. It does not always have to, and we do not always have to listen to what the algorithm
... See moreIn an effort to break out of the TikTok bubble, I’ve been making time to visit restaurants not just in the West Village, but to get out of my algorithm and go see the real world that lies beyond the influencer-saturated West Village. And there’s a whole other world out there. Some places that are not touched by social media or can’t be bothered
... See moreSix major media conglomerates own 90% of what Americans see1, and a small fraction of creators capture the vast majority of online attention.
Jasmine Bina • The Power Law That Shapes Every Strategy
Six major media conglomerates own 90% of what Americans see1, and a small fraction of creators capture the vast majority of online attention.
Jasmine Bina • The Power Law That Shapes Every Strategy
1. They actively seek out creatives to jam out initial thoughts / 2 cents.
2. No, they don't disappear for '2 weeks'.
3 They're incredible distillers. They can look at a brief and go, "ok the real issue is".
4. They understand that strategy is the starting point--not the finish line.
5. Along the process, they work with creatives to sharpen every thought.
6. If the research doesn't support your idea, they question the research.
7. They're secret creatives.
8. They genuinely make your ideas sound more legit.
9. You actually understand their set up slides, and not get bamboozled by chakra-looking slides.
10. In fact, they don't fetish over frameworks. If it helps the work, they'll use it.
11. They understand that the proposition is not a headline. (thank you)
12. They often say. "I'm not sure, let's try".
13. The best strategy slides will make your creative look like 'the obvious answer to the business problem' and not in a bad way.
14. Most have a certain kind of humour. I can't put my finger on it.
15. They can appear to be rigid; only to people who don't appreciate strategy and its intent.