is social media real life?
Reading about do we need to get off social media or do we need to learn healthier habits of how to use it. I think that applies to us all - social media will always be there, it will always impact our daily lives and imprint upon the real world.
But not always. It does not always have to, and we do not always have to listen to what the algorithm
... See moreIn an effort to break out of the TikTok bubble, I’ve been making time to visit restaurants not just in the West Village, but to get out of my algorithm and go see the real world that lies beyond the influencer-saturated West Village. And there’s a whole other world out there. Some places that are not touched by social media or can’t be bothered
... See moreSix major media conglomerates own 90% of what Americans see1, and a small fraction of creators capture the vast majority of online attention.
Jasmine Bina • The Power Law That Shapes Every Strategy
Six major media conglomerates own 90% of what Americans see1, and a small fraction of creators capture the vast majority of online attention.
Jasmine Bina • The Power Law That Shapes Every Strategy
But you shouldn’t see these figures as disengaged from ideology because they treat the real world solely as a field in which to sow content and reap online engagement. Instead, Clav’s total submission to content is an ideology in itself — and an increasingly influential one.
Aidan Walker • Clavicular and contentmaxxing
real world=content farm
Everything you could say about Clavicular — the 20-year-old looksmaxxer who is one of the internet’s first main characters of 2026 — feels optimized for algorithmic traction. He has lived his life in order to be a hook for a social media post.
One of Clavicular’s first real brushes with internet fame came from this photo which got popular on Reddit... See more
One of Clavicular’s first real brushes with internet fame came from this photo which got popular on Reddit... See more
Clavicular and contentmaxxing
who the fuck are these random characters? these freaks?
I am the chronically online friend in many of my social circles. More than once, I’ve gotten the comment that my newsletter is the way they find out about what’s going on on the internet. Which of course, makes me very happy. But also makes me a bit existential — if my friends didn’t read my newsletter (and they often do, because they are great
... See moreOnline reality isn’t the hive; it’s the loudest squeaky wheel—an echo chamber propped up by a tiny chorus.
But the internet’s history suggests that, if these products succeed, they will follow what Ben Thompson calls the 90/9/1 rule: 90 percent of users consume, 9 percent remix and distribute, and just 1 percent actually create. In fact, as Scott Galloway has reported, 94 percent of YouTube views come from 4 percent of videos, and 89 percent of TikTok... See more