Mila Superstar

True loyalty is emotional and irrational and leads to customers feeling like they’re part of an exclusive membership group which then leads them to become loyal subscribers or consumer network participants. People appreciate being part of a club

LACK OF COORDINATION ACROSS TEAMS

a Product Roadmap that guides the team in sequencing its efforts. Proper sequencing is critical to success. As we discuss in the Product Strategy program, sequencing enables product teams to unlock compounding value by prioritizing the learning and product outcomes that will have a disproportionate downstream impact. 

6. Great PMs ruthlessly prioritizes, both the team’s work and their own

Many teams may not even know they need a product manager. Focus on the value you can offer by working backward from their problems, their goals, and their community ethos, and find alignment in your own interests and experience.

A second part of accurately measuring retention lies in choosing the right frequency for product engagement. When considering the right frequency for your product’s retention metric, ask yourself, “Does a user of my product need to engage on a daily, weekly, or monthly basis to be considered active (or possibly longer for certain produc

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Membership is meet-ups. Groups that do a good job of connecting members with one another — virtually or in person — are sticky and grow stronger over time. For example, Poshmark’s Posh ’N Sip local events give sellers the opportunity to share their experiences in inventory management, customer service, photography tips, and other areas and learn fr... See more

5. Great PMs always have a point of view, but loosely held

Not only does deeper engagement drive monetization, but it also helps a product defend its place in the market.