Mila Superstar
@milasuperstar
Mila Superstar
[No points 4-6)
Jason Shah • A product manager’s guide to web3
Dedicating a significant amount of cross-functional resources to the effort, including product, design, marketing, and engineeringInfluencing the core product roadmap and customer experience to optimize for the lane being pursued
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Forward examples of great work to your teammates’ managers.Highlight team member achievements in your team meetings and email updates.Start a “#team-huzzah” type Slack channel to celebrate wins, big and small.
Lenny Rachitsky • 14 Habits of Highly Effective Product Managers
a boost in retention: increases new user acquisition, improves monetization, strengthens acquisition muscle so you can push competitors out of channels and explore new channels, accelerates payback period so you can reinvest in acquisition sooner
Brian Balfour • Why Retention Is The Silent Killer
Schedule a 30-minute meeting with yourself, each Monday morning or Friday afternoon, to look at your upcoming week and note meetings and deliverables you need to get ahead of.When you hear of priority or strategy changes happening up the ladder, ask yourself: how could this impact our team, and what could we start prepping now?When everything is go... See more
Lenny Rachitsky • 14 Habits of Highly Effective Product Managers
For consumer companies, there are only three growth “lanes” that comprise the majority of new customer acquisition:1. Performance marketing (e.g. Facebook and Google ads)2. Virality (e.g. word-of-mouth, referrals, invites)3. Content (e.g. SEO, YouTube)
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
A second part of accurately measuring retention lies in choosing the right frequency for product engagement. When considering the right frequency for your product’s retention metric, ask yourself, “Does a user of my product need to engage on a daily, weekly, or monthly basis to be considered active (or possibly longer for certain produc
... See moreBrian Balfour • Why Retention Is The Silent Killer
Not only does deeper engagement drive monetization, but it also helps a product defend its place in the market.
Brian Balfour • Why Retention Is The Silent Killer
Everyone’s job is world-building, even if they don’t realize it.”