Connection: Most brands today are in the coalface competing on features, benefits and price. If you don’t want your brand to become a commodity, you will need to make a deeper connection with your audience.
Everyone has natural strengths. We tend to lean on those natural strengths to generate great execution. But the things you understand the most naturally are the things that are the hardest to teach.
Company Mission is at the top of a Strategy Stack. The Company Mission defines the company's purpose. A good Company Mission is aspirational and has emotional appeal—it motivates your team to come to work every day and your customers to embrace the role your company plays in their lives.
Some ways to build this habit:Say no. Or, “not yet.” Try using the phrase “ruthless prioritization” when prioritizing as a team, or saying no to an ask.Align with your team and your manager on a single prioritized source-of-truth roadmap.