Mila Superstar

Depth in one type of product work → Breadth across multiple types of product work

Ok, so there are three lanes and you need to win one of these lanes. How do you pick, and win, a lane?

Here are the basic human desires that each match with a specific archetype;LIBERATION > THE OUTLAWPOWER > THE MAGICIANMASTERY > THE HEROINTIMACY > THE LOVERENJOYMENT > THE JESTERBELONGING > THE EVERYMANSERVICE > THE CAREGIVERCONTROL > THE RULERINNOVATION > THE CREATORSAFETY > THE INNOCENTUNDERSTANDING > THE SAGEFREEDOM > THE EXPLORER

Everyone has natural strengths. We tend to lean on those natural strengths to generate great execution. But the things you understand the most naturally are the things that are the hardest to teach.

The Product Roadmap should come before the Product Goals.

Paid marketing: Your tests generate paying customers with a healthy payback period

The world will include many things, but it needs one in particular: purpose. Inside the world, it needs to be really obvious what our goals are, and why we want our push our system into a new state. You fill your world with familiar storylines and tension and characters, highlighted or re-framed compared to the real world, that give everyone a... See more

8. You cannot make all product decisions unilaterally and may not control your roadmap.User ownership over the protocol or dapp means that the community is a participant in decision-making. Communities need to be engaged early and often as opposed to being an afterthought or just part of a launch marketing campaign.