Mila Superstar

And guess what? This ends up looking like a pyramid

For consumer companies, there are only three growth “lanes” that comprise the majority of new customer acquisition:1. Performance marketing (e.g. Facebook and Google ads)2. Virality (e.g. word-of-mouth, referrals, invites)3. Content (e.g. SEO, YouTube)

Retention - not only does it make companies - but it also breaks them. For this reason, poor user retention has become the silent killer. In this post, I will walk you through the three key ways that companies go wrong when it comes to retention: They deprioritize retention altogether, They define their retention metrics incorrectly, They don’t

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Product Goals are set within the context of the Product Roadmap and Product Strategy. They are not valuable in and of themselves, but as a measure of progress towards a pre-determined plan that generates value for the customer.A good Product Goal is objectively measurable. Most often, a goal is defined as an impact to a quantifiable metric—such as... See more

 CREATING THE SYSTEMS AND PROCESSES

5. Great PMs always have a point of view, but loosely held

Here are the basic human desires that each match with a specific archetype;LIBERATION > THE OUTLAWPOWER > THE MAGICIANMASTERY > THE HEROINTIMACY > THE LOVERENJOYMENT > THE JESTERBELONGING > THE EVERYMANSERVICE > THE CAREGIVERCONTROL > THE RULERINNOVATION > THE CREATORSAFETY > THE INNOCENTUNDERSTANDING > THE SAGEFREEDOM > THE EXPLORER

Schedule a 30-minute meeting with yourself, each Monday morning or Friday afternoon, to look at your upcoming week and note meetings and deliverables you need to get ahead of.When you hear of priority or strategy changes happening up the ladder, ask yourself: how could this impact our team, and what could we start prepping now?When everything is... See more