Mila Superstar
@milasuperstar
Mila Superstar
A common tweak of the SCR format is to move the Resolution to the top, i.e. Resolution-Situation-Complication. This works best when your audience doesn’t need convincing and is ready to hear your recommendation immediately.Unlike a story, in a business context you’ll want to spend a limited amount of time on the S and C, so that you can get to the... See more
Lenny Rachitsky • The Minto Pyramid Principle and the SCR Framework
There are two additional lanes (sales and partnerships) which we won't cover in this post because they are rarely effective in consumer businesses. And there are other tactics to boost customer acquisition (e.g PR, brand marketing), but the lanes outlined above are the only reliable paths for long-term and sustainable business growth.
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
14. Great PMs bring good vibes to the team
Lenny Rachitsky • 14 Habits of Highly Effective Product Managers
Everyone has natural strengths. We tend to lean on those natural strengths to generate great execution. But the things you understand the most naturally are the things that are the hardest to teach.
reforge.com • Crossing the Canyon: Product Manager to Product Leader — Reforge
True loyalty is emotional and irrational and leads to customers feeling like they’re part of an exclusive membership group which then leads them to become loyal subscribers or consumer network participants. People appreciate being part of a club
Substack • Fundamentals of modern loyalty
During the “commit” stage, the effort will quickly become significantly more complex and begin involving multiple teams. However it is still useful to have one person who is ultimately accountable for the success of the initiative and holds all of the moving pieces in their head. This is often a senior marketing or product person.
Dan Hockenmaier • Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
Web3 0-1 is more about technical infrastructure, cryptoeconomics, and/or online community to find product-market fit. At this time, PMs in web3 are usually better for 1-10, not web3 0-1 when you are going from an idea to initial product-market fit.
Jason Shah • A product manager’s guide to web3
Moreover, in web3, users realistically cannot audit every smart contract, so the burden of ensuring that an app is secure and trustworthy on behalf of your users is higher in web3 given what is at stake in each interaction.
Jason Shah • A product manager’s guide to web3
Who should be leading these efforts and making key decisions?