Mila Superstar

During the “validate” stage, it’s common for a product manager or marketer to own the process. The decision to commit to a lane is a whole-company decision which ultimately has to be made by the CEO, so this owner’s key job is to tee up the right information to allow the executive team to make well-informed decisions.

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more

Many teams may not even know they need a product manager. Focus on the value you can offer by working backward from their problems, their goals, and their community ethos, and find alignment in your own interests and experience.

During the “scale” stage, the original owner may be able to scale with the effort, or it may need to be owned by a more senior person.

There are two additional lanes (sales and partnerships) which we won't cover in this post because they are rarely effective in consumer businesses. And there are other tactics to boost customer acquisition (e.g PR, brand marketing), but the lanes outlined above are the only reliable paths for long-term and sustainable business growth.

There are two primary reasons you would want to align your brand with an archetype.

let’s bring these two frameworks together:

A second part of accurately measuring retention lies in choosing the right frequency for product engagement. When considering the right frequency for your product’s retention metric, ask yourself, “Does a user of my product need to engage on a daily, weekly, or monthly basis to be considered active (or possibly longer for certain products)?”

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