Mila Superstar

Retention measures breadth - the percentage of users who are still active in a given time period. But it doesn’t answer the critical question - how active are they within that time period?

Who should be leading these efforts and making key decisions?

STEP 1: VALIDATE

Paid marketing: Your tests generate paying customers with a healthy payback period

There are two additional lanes (sales and partnerships) which we won't cover in this post because they are rarely effective in consumer businesses. And there are other tactics to boost customer acquisition (e.g PR, brand marketing), but the lanes outlined above are the only reliable paths for long-term and sustainable business growth.

Once you have committed to a lane and start to see meaningful results, the next phase is to become world-class at the lane. The hallmark of this third stage is overcoming diminishing returns. Virtually every customer acquisition channel becomes harder over time because you are acquiring lower and lower intent customers. This is often referred to as... See more

you actually need to do the opposite and reduce your scope by shedding parts of your responsibility to enable new teams around them. This feels very counterintuitive after years of trying to gain additional scope. But the decision here is that you can either keep it all yourself and do a B job at it, or you can shed these areas to enable them to... See more

8. You cannot make all product decisions unilaterally and may not control your roadmap.User ownership over the protocol or dapp means that the community is a participant in decision-making. Communities need to be engaged early and often as opposed to being an afterthought or just part of a launch marketing campaign.

Here are the basic human desires that each match with a specific archetype;LIBERATION > THE OUTLAWPOWER > THE MAGICIANMASTERY > THE HEROINTIMACY > THE LOVERENJOYMENT > THE JESTERBELONGING > THE EVERYMANSERVICE > THE CAREGIVERCONTROL > THE RULERINNOVATION > THE CREATORSAFETY > THE INNOCENTUNDERSTANDING > THE SAGEFREEDOM > THE EXPLORER