Mila Superstar
@milasuperstar
Retention measures breadth - the percentage of users who are still active in a given time period. But it doesn’t answer the critical question - how ac
Not only does deeper engagement drive monetization, but it also helps a product defend its place in the market.
Why Retention Is The Silent Killer: 1. To properly understand the impact of retention and prioritize initiatives you need to take a long-term view - a
