Mateo Balaña Paemen

After three months, Schwab was so delighted with the progress his company had made that he called Lee into his office and wrote him a check for $25,000 (equivalent to $400,000 in 2015)

TIME ASSETS are actions or choices you make today that will save you time in the future.Software is a classic example of a time asset. You can write a program one time today and it will run processes for you over and over again every day afterward. You pay an upfront investment of time and get a payoff each day afterward.

But look beneath the technique and what did you find? A sameness, a mental weariness, a mediocrity of ideas. But they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.

"Most people spend it getting dressed, getting ready, and rushing out the door. What if that time was spent making yourself a better person? What if you woke up an hour *before* you needed to each day and worked on yourself? How much better would you be at work, in your relationships, and as a person?"

Ivy Lee implemented this method with the employees of Charles Schwab, one of the richest men in the world, at the Bethlehem Steel Corporation in 1918. The cost of the training? “Nothing” Lee said, “Unless it works. After three months, you can send me a check for whatever you feel it's worth to you.”