María Albert

[Chill.] A definition

the sudden awareness that no one knows what they're doing

And life is short.

And much of what you’re worrying about right now, in the fullness of time, just doesn’t matter.

You may not “got this.”

You may not “figure it out”

You may not be have the perfect plan.

But neither do the rest of us.

So take a deep breath, smile and relish

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Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

Cada noche en Omaha teníamos una cena, pero no una tradicional. En su lugar, tuvimos cenas del Jeffersonian. (Matt Stafford, a quien tuve el placer de conocer en una conferencia en Suiza, escribió un libro sobre las cenas Jeffersonianas y las ha convertido en una ciencia.

Thomas Jefferson organizaba este tipo de cenas en la Casa Blanca cuando era... See more