María Albert

Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator...

And generosity is about others. “How can I help?”

Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.... See more

Ripples of Impact is a concept previously discussed here at School of Thought. The idea is to expand the ROI (return on investment) in education to see the ROI (ripples of impact). The concept encourages sharing lasting effects beyond immediate instructional outcomes.

For this concept to take shape, we needed a way to see these ripples in action.

Ins... See more

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

Carla Rodríguez, CEO y fundadora de Nuestro Secreto.

Esta conciencia es precisamente lo que ha permitido a la directiva convertir a Nuestro Secreto en una empresa líder en el sector de belleza y cuidado personal, pues es gracias a las personas que la ro- dean, que se han desarrollado estrategias de negocio innovadoras y audaces que de otra forma,... See more