María Albert

Michael Jordan left basketball to play baseball and it didn't go exactly as he had planned, there were a bunch of reasons why. And then the baseball strike happened and he starts playing with the Bulls again […] That to me is actually not a story about him getting back to the thing he was good at. It's a story about somebody who had the courage to... See more

Ripples of Impact is a concept previously discussed here at School of Thought. The idea is to expand the ROI (return on investment) in education to see the ROI (ripples of impact). The concept encourages sharing lasting effects beyond immediate instructional outcomes.

For this concept to take shape, we needed a way to see these ripples in action.

Ins... See more

Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator...

And generosity is about others. “How can I help?”

Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.... See more

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

We need leaders in all aspects of our lives, and human curators should be the arbiters of taste. You may already be sick of trending templates, memes, specific types of click-baity content, soulless imagery, vapid videos, engagement farming, annoying trending songs.9 It’s not going to stop. In fact, it’s going to get much worse. The problem is that... See more

The world has become an infinite scroll of short-lived certainties. And time flicks through them increasingly faster.

And even if something new is on the horizon and feels a bit more like a lasting change, it’s usually something that makes everything else much more brittle, like AI, the climate crisis, or the so-called pre-war era we’re apparently... See more