María Albert
@mariaaa
María Albert
Descripción de porqué es imporante y el valor de scenius
Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
They all hit a wall. Growth tanked.
But instead of tweaking the product, they tweaked the customer.
And it worked.
Here’s how.
→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more
For the fans of the Sociology of Business (but also for visitors), I put together an edit of the most popular posts from the last year. In case you missed them, or would like to revisit them, please continue reading below!
The Glory of Storytelling - by far the most popular recent post, as everyone seemingly feels strongly about brand marketing.
Cr
... See moreRemembering Daniel Kahneman: A Mosaic of Memories and Lessons - By Evan Nesterak - Behavioral Scientist
Evan Nesterakbehavioralscientist.orgMichael Jordan left basketball to play baseball and it didn't go exactly as he had planned, there were a bunch of reasons why. And then the baseball strike happened and he starts playing with the Bulls again […] That to me is actually not a story about him getting back to the thing he was good at. It's a story about somebody who had the courage to... See more
Imagining is a rigorous discipline. Imagination is our greatest national resource, one that drives value creation across the sciences, the humanities, the arts, and business. All compelling entrepreneurial ventures, transformative social movements, and technological breakthroughs begin with an inspired sense of possibility.
Seth Goldenberg • Radical Curiosity: Questioning Commonly Held Beliefs to Imagine Flourishing Futures
Master the One Decision that Makes a Thousand
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