María Albert

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

• What's relevant?

• What questions should we be asking?

• What's the most important thing?

• What would make you a little more uncomfortable?

• What would be your first move as CEO?

• What is the world telling you?

• How could you put yourself out of business?

• What should we start, stop, and continue?

• How much time have you thought about your team... See more

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (

... See more