María Albert

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (

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I think one thing that is a really important thing to strive for is being internally driven, being driven to compete with yourself, not with other people. If you compete with other people, you end up in this mimetic trap, and you sort of play this tournament, and if you win, you lose. But if you’re competing with yourself, and all you’re trying to... See more

99% of leaders ruin their companies with this irreversible mistake:

They stick to their guns.

Great companies recognize when change is necessary for survival.

They recognize when market conditions change and adapt accordingly.

They're willing to sacrifice short-term profits for long-term success.

But too many companies are set in their ways.

Not because... See more

Endurance is a form of trust, in your capacity over time to absorb the stresses and extremes of the present. I say trust because the math in the moment may break: the opposition overwhelming, your resources faint. So you make eye contact with the enemy. You put down your spear. You turn your back and wait for the tension to break. The quality that... See more

Inspiration is not something that you can will onto yourself, and once you free your mind of the pressure to feel inspired, you