María Albert

Airbnb anunció que está planeando ofrecer más servicios de lujo el próximo año, en un esfuerzo por atraer a más viajeros que suelen optar por hoteles. La compañía está expandiendo su negocio más allá del alojamiento y las experiencias para incluir servicios que sean diferenciadores de la experiencia Airbnb.

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

I think one thing that is a really important thing to strive for is being internally driven, being driven to compete with yourself, not with other people. If you compete with other people, you end up in this mimetic trap, and you sort of play this tournament, and if you win, you lose. But if you’re competing with yourself, and all you’re trying to... See more

Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator...

And generosity is about others. “How can I help?”

Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.... See more

If you go out and all you do is make the same mistakes that I could have gotten in some other company, then there's no ROI on this investment […] I can buy those mistakes somewhere else. I think that, in some ways, this pursuit of original mistakes is sort what one is doing as a startup founder in a constructive way, right? […] It's a huge red flag... See more

Ripples of Impact is a concept previously discussed here at School of Thought. The idea is to expand the ROI (return on investment) in education to see the ROI (ripples of impact). The concept encourages sharing lasting effects beyond immediate instructional outcomes.

For this concept to take shape, we needed a way to see these ripples in action.

Ins... See more