María Albert

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more

Airbnb anunció que está planeando ofrecer más servicios de lujo el próximo año, en un esfuerzo por atraer a más viajeros que suelen optar por hoteles. La compañía está expandiendo su negocio más allá del alojamiento y las experiencias para incluir servicios que sean diferenciadores de la experiencia Airbnb.

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (

... See more

Inspiration is not something that you can will onto yourself, and once you free your mind of the pressure to feel inspired, you

Ripples of Impact is a concept previously discussed here at School of Thought. The idea is to expand the ROI (return on investment) in education to see the ROI (ripples of impact). The concept encourages sharing lasting effects beyond immediate instructional outcomes.

For this concept to take shape, we needed a way to see these ripples in action.

Ins... See more

Existen diferentes fuentes de inspiración:

1. First Hand

   1. Interior - Tu pasión.

   2. Personas en tu círculo - Familiares, amigos.

   3. Experiencias que tú vives - viajes, conferencias, tours, conversaciones con expertos.

2. Second hand

   1. Historias que internalizas en diferentes formatos.

      1. libros, revistas, podcasts.

      2. y de diferente naturaleza y temas.

         1. personas, fracasos,

... See more