María Albert

The world has become an infinite scroll of short-lived certainties. And time flicks through them increasingly faster.

And even if something new is on the horizon and feels a bit more like a lasting change, it’s usually something that makes everything else much more brittle, like AI, the climate crisis, or the so-called pre-war era we’re apparently... See more

Dr.Todd Thrash

Ripples of Impact is a concept previously discussed here at School of Thought. The idea is to expand the ROI (return on investment) in education to see the ROI (ripples of impact). The concept encourages sharing lasting effects beyond immediate instructional outcomes.

For this concept to take shape, we needed a way to see these ripples in action.

Ins... See more

Mountain Dew did it. So did Quaker Oats. And Harley-Davidson too.

They all hit a wall. Growth tanked.

But instead of tweaking the product, they tweaked the customer.

And it worked.

Here’s how.

→ Mountain Dew launches in the 1940's. It's selling okay. But over the decades, it lags. No one wants to drink the Dew. So the company pivots hard. They go all in... See more