María Albert

The world has become an infinite scroll of short-lived certainties. And time flicks through them increasingly faster.

And even if something new is on the horizon and feels a bit more like a lasting change, it’s usually something that makes everything else much more brittle, like AI, the climate crisis, or the so-called pre-war era we’re apparently... See more

Michael Jordan left basketball to play baseball and it didn't go exactly as he had planned, there were a bunch of reasons why. And then the baseball strike happened and he starts playing with the Bulls again […] That to me is actually not a story about him getting back to the thing he was good at. It's a story about somebody who had the courage to... See more

• What's relevant?

• What questions should we be asking?

• What's the most important thing?

• What would make you a little more uncomfortable?

• What would be your first move as CEO?

• What is the world telling you?

• How could you put yourself out of business?

• What should we start, stop, and continue?

• How much time have you thought about your team... See more

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower (

... See more