MargaretC

Godin: I think most people who are stuck are so because they're attached to the outcome and they're reverse-engineering from the outcome. They're saying, ‘Well, my calling is to make this’. No. Actually, you've just reversed it. What you want is that, and now you've announced that that's your calling, not the other way around. To ship the work is this practice of saying, ‘I don't know yet what change I can make in people. I have some assertions. I have some beliefs, but I don't know yet. And if I hoard it and I don't expose it to other people, I will never know. And so if we're truly here to do generous work, I think a big part of that generous work is sharing it.’

https://www.forbes.com/sites/darrahbrustein/2020/11/20/seth-godin-on-why-having-a-consistent-practice-is-the-birthplace-of-creativity-not-a-muse/