Lys Leung

Rick Rubin is one of the most iconic tastemakers of our time. Producer, collaborator, cultural whisperer—Rubin’s career spans from LL Cool J to Johnny Cash to Lana Del Rey. He’s worked across genres, generations, and industries, yet his fingerprint is instantly recognizable.

What sets Rubin apart isn’t technical mastery. It’s attention. Intuition.... See more

Small Daily Acts of Greatness

The author emphasizes the importance of taking small, consistent actions every day to achieve success. He also encourages readers to think deeply about what they want their lives to represent and to be more loving, authentic, and creative. The book is a valuable resource for anyone looking to improve their life and

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Every adult senses that their attention is slipping, that their thinking is flattening, that their world is flooded with noise, no neutrality, and that no institution really exists to protect them. Your brain is for sale, my guy - as your attention goes, so does your cognition, so does your sense of depth and certainty.

Confidence, optimism, and... See more

Do you have a “number one principle” that guides you through the ups and downs of running a business?

While it’s not a principle, I often think of the parable of the Taoist farmer. The Taoist farmer has one horse, and the horse runs off. The villagers lament his misfortune, and he replies “We’ll see.” The horse returns with four more horses, and

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In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.

They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is... See more

As people contort themselves to please the algorithm for short-term payouts, there’s even more of the less legible, less liquid, but ultimately more important long-term value up for grabs for you if you continue to just be yourself and talk about whatever lights your fire, algorithm be damned.

Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more