Some of my biggest surprises when researching paths to PMF for top B2B companies: 1. If you build it, they *will* come—if you have strong product-market fit.

As you become an adult, you realize that things around you weren't just always there; people made them happen. But only recently have I started to internalize how much tenacity *everything* requires. That hotel, that park, that railway. The world is a museum of passion projects.

After 10 years of building consumer social apps, I've decided to start exploring new areas. Building these products is an unforgiving grind—but I learned a lot along the way. For those embarking on this path, here's everything you need to know: TIME FOR A THREAD 👇

the addictive & isolating cycle of deep work: https://t.co/LcWQ9tE08C

Focus, as Steve Jobs said, is about saying no. The only dangerous competitors are focused ones. Ergo there are things that even the most dangerous competitors say no to, and it would be worth thinking explicitly about what those are.

Jony Ive on what Steve Jobs taught him about the power of focusing: “Focus is not this thing you aspire to…or something you do on Monday. It’s something you do every minute.”